Content Marketing Tactics That Actually Get Results

1. Start with a Clear Content Strategy

Before you type a single word, outline your goals. Are you aiming to boost SEO rankings, increase email subscribers, or generate more leads? Define your buyer personas, map content to each stage of the buyer’s journey, and develop a content calendar to stay consistent.

Before jumping into design, start by understanding your brand’s personality. Ask yourself:

• Who are we creating content for?

• What questions or problems are they trying to solve?

• What formats will best engage them? (e.g., blogs, videos, ebooks)

A documented content strategy keeps your team aligned and focused.

2. Focus on Value, Not Volume

More content doesn’t mean better results. Prioritize quality over quantity by creating well-researched, helpful, and engaging content. Answer real questions, offer practical solutions, and avoid fluff. Long-form content, especially when optimized for SEO, tends to perform best over time.

3. Optimize for Search from the Start

Good content marketing and SEO go hand in hand. Use keyword research tools like Ahrefs, Ubersuggest, or Google Keyword Planner to discover what your audience is searching for. Then, optimize your content with relevant keywords, meta descriptions, internal links, and alt tags.

4. Repurpose High-Performing Content

Get more mileage out of your best content. Turn blog posts into infographics, LinkedIn carousels, or YouTube videos. Repurposing allows you to reach wider audiences while saving time on content creation.

5. Use Lead Magnets to Capture Emails

Great content attracts visitors—but lead magnets convert them. Offer downloadable resources like checklists, templates, or mini-guides in exchange for email addresses. Pair your content with compelling CTAs (calls to action) that encourage users to take the next step.

6. Promote Strategically Across Channels

Don’t just publish and pray. Share your content across email, social media, and niche communities like Reddit or Quora. Tailor your messaging for each platform, and don’t be afraid to reshare evergreen content periodically.

7. Track What’s Working—And Double Down

Use tools like Google Analytics, Hotjar, or HubSpot to monitor which content is bringing the most traffic and conversions. Analyze bounce rates, time on page, and goal completions. Then, optimize or expand what’s working and cut what isn’t.